Who says you have to constantly create new content to generate more traffic. Here are the steps you can take to increase your traffic using your old content:
Step 1
Repost Your Old Content on Facebook – Take your old content and consistently post it on Facebook. Share your old content several times a year and you will notice that your old content will get more social traffic than your new content.
For my site, my old content drives over 60% of my Facebook traffic.
Step 2
Post to Twitter 10 times a day – Sign up for Buffer and schedule your old content to post to Twitter daily.
When I tweeted once a day, I was getting 1,000 visitors per month. When I tweeted 10 times a day, I got over 4,000 visitors a month on Twitter.
Step 3
Write articles on LinkedIn – Take your previous content, post the first few paragraphs on LinkedIn, and have a “click to continue reading” link. Where the link takes people to your previous content.
Before I used this strategy, I was getting 2,000 visitors a month from LinkedIn and now I'm getting over 33,000 visitors.
Just follow the 3 steps above and your old content will generate more visitors.
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