What is Growth Hacking? (Drop Box Example)

Growth hacking is a rapid experimentation process where you continually change your marketing to grow faster. Growth hacking involves multiple departments within an organization, such as engineering, development, and product.

For example, when Dropbox came out, they tried paid advertising. They were spending over $200 to acquire a user who was spending $60 a year, which didn't make sense.

How your business was hacked through a referral base program. Nowadays, you can get additional "free" storage by inviting other users.

Uber has similar product feeds, which has also helped them grow.

There is no one trick that you can apply to every business to achieve massive growth. Also, you should continually test to see what works and what doesn't. But once you crack the nut, you'll notice your growth skyrocket.