Facebook Ads vs Google Ads: Which Paid Advertising Should You Use For Online Marketing

Google is intent-based. People Google what they're looking for, like "cheap restaurants in Kansas." So when people type in what they're looking for, if you have an ad that solves their problem, they'll convert.

If you have an intent-based business that sells products or services to people who want to solve a specific problem, Google is a great option.

On the other hand, Facebook is targeting a mass audience. For example, you can target people interested in cars, beauty, or any other market.

So if you have a product that appeals to a mass market, Facebook may be a great option for you.

From your ad, you can direct people to an information page that tells the consumer why they should learn more about your product or service.

Once they are educated, it becomes easy to sell them.

With Facebook, if you're selling a low-end product, you can send people directly to your product's landing page, but that tends not to convert as well as sending them to a product page first. information.