5 Ways to Make Google AdWords More Profitable (Improve Your CTR!)

The way Google AdWords works is that if your ad gets 10 times more clicks than your competitor, even if you pay less, they are more likely to show your ad at the top because, in total, Google will make more money from you.

So if you want to improve your CTR, you should:

1. Use SEMrush – Place keywords and competitors in SEMrush. This will show you the ad text used by your competitors.

If your competitors consistently use a specific ad text, that usually means it's converting well for them.

2. Create better copy than your competitors – Look at what they use and try to find better variations.

3. Use keywords in your text – If you include the keyword that people search for in your ad text, you're more likely to get clicks.

The copy needs to sound good, just adding a keyword is not enough.

4. Start the day off right –If you're in the B2B space, people are more likely to convert during normal business hours. So only show your ads when your ideal customers are online.

For the B2C space, you can consider showing your ads at any time of the day.

5. Geo-Targeting – If you only do business in a certain region, only advertise in those regions. This will help you increase your overall CTR which will lower your advertising costs.